Its mission is to make current trends in fashion accessible to the women who like to wear formal and comfortable eastern clothing.
The newly opened flagship store at Tariq Road Karachi offers all sorts of clothing such as printed shirts, unstitched collections, embroidered master crafts, Western wear and luxury pret ensembles. “Charizma” is an embroidery-powered high end fashion brand recognized for its quality. It is available at multiple locations in Pakistan as well as worldwide.
It started in 2012 under the umbrella of Riaz Arts who was into the retail fabric business in Azam Cloth Market. It focuses on making an ordinary piece of fabric into a creative piece of art with delicate embroideries and trendy cuts at reasonable price.
The event also featured a fashion presentation where models represented the clothes designed by Charizma . The hair and make-up for the event was done by Nadia Hussain salon.
The event also had a red carpet attended by celebrities, popular socialites, and media people amongst others.
The media and the event was organized by Tehmina Khaled and her creative team from TakeII Public Relations. (PR)