Hajira Ali of JEEM along with Hamza Bokhari the head designer of JEEM organised a bloggers meet up at their store in Fashion Pakistan Lounge, Mini Market Gulberg to preview the collection they showcased at London Fashion Week and Fashion Pakistan Week.

Difficult and costly access to fashion gave birth to the concept “JEEM”.
As fashion conscious women found increasingly hard to take time out and seek  party wear/ formal outfits from the reclusive designer community, JEEM offered them off the rack luxury at affordable prices.